One of the world’s largest beverage businesses.
Legal was overwhelmed with marketing approvals and trade promotions. The lawyers didn’t particularly like the work anyway. Unsurprisingly, the marketers didn’t particularly like the lawyers involvement. Legal started briefing one of their panel firms but the cost was exorbitant and the external counsel didn’t really ‘get’ the business.
Promotion Wizard our super smart artificial intelligence software that automates legal decision making to automate ‘rules based’ decisions. Anything heterogeneous, complex, or high risk is approved by a dedicated Plexus Senior Counsel.
We reduced the cost by 60% and, more importantly, turnaround times to same day. There were some hidden benefits also: The Wizard provides an audit trail for regulators and allows marketers to determine the compliance of a promotion early (before they do the heavy lifting).